Fragments of Travel

Type: Campaign / Art Direction SPECULATIVE WORK


Role: Concept / Art Direction / Graphic Design    


Overview:

Fragments of Travel is a speculative RIMOWA campaign built around the existing culture of travellers personalizing their luggage with stickers collected over time. Rather than creating conventional destination souvenirs, the project imagines a RIMOWA sticker collection shaped by the different ways travel is experienced and remembered.

Year: 2026


Selected photography courtesy of Unsplash contributors:      

Kadri Karmo
Ivana Cajina
Lawrence Chismorie
Hrant Khachatryan




Observation: A suitcase becomes a record of where it’s been

 While working with RIMOWA as a repair technician, I became drawn to the way travellers personalized their suitcases with stickers accumulated over time.    

Each case arrived with its own combination of places, interests and memories; turning an otherwise identical object into something distinctly personal.  

















Core Idea: Every journey leaves something behind

The collection is divided into five groups: Sight, Sound, Objects, Movement, & Taste. Each one focuses on a different part of travel and turns it into a set of graphic fragments.

Rather than marking a specific destination, the stickers are about the things that get noticed, carried, and remembered along the way.









Sight:

A collection built around looking, framing, and remembering. From camera mechanics and scenic viewpoints to the images that turn a place into a memory.    





Sound:

Travel translated through music, rhythm, and listening: records, notation, birdsong, and graphic references to the sounds that give a place its atmosphere.







Objects:

A collection of the things that travel with us and the forms we encounter along the way: keys, functional objects, and graphic studies of everyday items shaped by use, place, and movement.





Movement:

Built around the systems that move us from place to place: transit maps, transit passes, routes, travellers, and wayfinding graphics that turn movement itself into part of the experience.





Taste:

A visual archive of eating and drinking while away: menus, table settings, takeaway graphics, wine, and the small rituals that make food part of the journey.






Rearrange Responsibly:  The stickers are draggable.

You’ve seen them where I put them. Now mess with it. Move them around, stack them, overlap them, ruin the composition, improve it, who knows.    







Art Direction:  Memory over perfection

Film photography gives the campaign the feeling of a travel archive. The images bring together people, places, objects, and passing moments, with a more candid texture than polished campaign photography. The goal was for them to feel collected over time rather than staged for an advertisement.
Selected photography courtesy of Unsplash contributors:      

Kadri Karmo
Krisjanis Kazaks
Barney Goodman
Kristy Cruz
Ivana Cajina


Social Campaign: 

The social campaign places the stickers directly over the film photography, so the graphics sit inside the same kinds of places and moments they were designed around. The result feels closer to collected travel material than a separate layer of campaign graphics.   




In Use:  Collected in Transit

Applied to the suitcases, the stickers change in scale, placement, and density, showing how the collection could build up differently from case to case.   


AI Disclosure:          
Selected application imagery was generated with AI to visualize the stickers in realistic use. All graphic design, sticker artwork, campaign concept, and visual system were created independently.        





Project: Fragments of Travel
Project Type: Campaign, Art Direction, Speculative
Role: Art Direction, Graphic Design, Campaign Design
Photography credit: Selected imagery sourced from Unsplash; credits to respective photographers
AI disclosure: Selected application imagery was generated with AI for visualization purposes. All graphic design and campaign development are original.
Year: 2026    




© Gabriel Angelo Aldaba